These brands share common

These brands share common characteristics of pricing significantly below industry averages, a vast range of stock-keeping units (SKUs), and consistently reliable quality that embodies the logic of “high quality at low prices”. Most of these brands expanded rapidly during Japan’s deflationary period from 1995 to 2013, as economic pressure forced companies to continually optimize cost structures and improve value for money. At the same time, large-scale outsourcing to China and ASEAN countries provided critical support for this business model. These brands enabled Japanese households to maintain a sense of dignity in their daily lives through frugal, value-conscious spending, a trend often referred ดูหนัง2025

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